Active Kent & Medway for many years has played a key role in advocating the importance of sport and physical activity across the County. We are now in a position where we want and need to challenge the norm.
Whilst still advocating sport and physical activity, we want to understand better how we can embed this into everyday life, efficiently shaping communities and places and making being active the easy option.
We aim to do this in three ways, by:
- Working together to protect and develop existing dedicated physical activity spaces
- Connecting communities with their existing neighbourhoods and place more easily
- Influencing the design of the built environment to make activity more easily accessible