In this thought‑provoking presentation Alexia Tam, Active Kent & Medway’s Insight, Evaluation and Learning Officer, uses the idea of “cartography” as a metaphor for making sense of complex systems, relationships and lived experiences that shape change in communities. The session brings to life how creative, qualitative and participatory approaches to insight can help us see what is really happening on the ground, beyond traditional data sets, and why this matters for tackling inequalities in physical activity.
The recording is a valuable watch for anyone involved in place‑based programmes, learning or system change who wants to think differently about data, learning and long‑term impact and feel more confident about using creative approaches to inform practice.
Download Transcript of the webinar recording (Word Doc)
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