As we celebrate Black History Month 2025, I reflect not only on the legacy of those who came before me, but also on the power and pride I’ve found in my own journey – using sport as a tool for change, inclusion, and community empowerment.

Growing up in South London, football was more than just a game – it was a lifeline. Volunteering at local youth clubs and with the Millwall Community Scheme, receiving the kickz ‘inspiring young person of the year’ award, gave me my first taste of how sport could inspire, connect, and uplift. That early exposure laid the foundation for a career dedicated to helping others find their path through physical activity and community engagement.

Since the age of 14, I’ve worked across grassroots organisations, national charities, Trustee boards and strategic networks, always with one goal: to harness the power of sport to guide people toward a BAHL—a Balanced Active Healthy Lifestyle. From my time at Street League, where I re-honed my skills in sports charity work, to roles with the London FA Youth Council, European Organisation for grassroots sports (ENGSO Youth), and the Sports and Recreation Alliance, I’ve seen firsthand how sport can be a catalyst for personal growth and social change.

At Palace for Life Foundation, I worked directly with young people to break down barriers and build confidence. Later, at StreetGames, I led development across London and the South East, supporting over 600 community organisations—capacity building, creating opportunities, and fostering collaboration.

Now, in my current role as Place Programme Manager at Active Kent & Medway, I’m focused on system change—embedding sport and physical activity into the fabric of local communities. This work is about more than just physical activity developments; it’s about shifting mindsets, building inclusive environments, and ensuring that everyone, regardless of background, has access to the benefits of movement and connection.

Black History Month’s theme this year – “A Celebration of Power and Pride” – resonates deeply. Power, for me, is found in the ability to influence systems, uplift communities, and create space for others to thrive. Pride comes from knowing that my journey, shaped by my lived experience and professional growth, contributes to a wider movement for equity and inclusion.

Representation matters. As a Black man in sport development, I’ve often been one of few in the room. But I stand firm, knowing that every step I take opens doors for others. My commitment is to continue mentoring, advocating, and building pathways for all people – especially those from underrepresented backgrounds – to see themselves in coaching, youth work, and leadership roles.

This month, I honour the trailblazers who paved the way, and I recommit to shaping a future where sport is truly inclusive. Let’s celebrate our power. Let’s stand in our pride. And let’s keep doing the work – together!

Rashan McDonald

Place Programme Manager

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